Phil Fernandez | Naples Daily News
Golf is dying? Get your head out of the bunker.
Newly arriving and redeveloping golf courses and country clubs are major drivers for the Naples area’s booming construction industry fueling the local economy.
And 105 years after the first Collier County course that eventually became part of Naples Airport, there’s good reason for that: The sport is hotter than ever after last decade’s lull led to widespread predictions of pending doom.
Established in 1936, the National Golf Federation found that more rounds were played in 2023 than at any other time in its history, and it’s trending even higher this year and more than 10% ahead of where it was in leaner times prior to the pandemic, when new and younger enthusiasts discovered the hobby and others returned to it.
“COVID hit, and it was a run on golf,” said Jason Becker, who is founder of Naples-based Golf Life Navigators, which inspired by the E-Harmony concept matches prospective members with clubs, and makes appearances on Golf Radio Network podcasts geared toward private club managers. “What happened was all the golf courses became full.”
And that hasn’t subsided, with projected 2024 U.S, revenues of $31.3 billion and a growing number of millennials in an industry that had struggled after “aggressive construction” in the 1990s and early this century resulted in more golf courses than golf players, according to IbisWorld, which has been doing market research since 1971.
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