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Mercato launches ‘refresh’ mid-month. What will it look like at Collier entertainment hub?

Phil Fernandez | Naples Daily News

Mercato this month will begin a reboot that we first told you about two years ago at the Naples destination near Vanderbilt Beach Road and U.S. 41.

Most anyone will tell you it can get a bit uncomfortable in the 450,000-square-foot shopping and restaurant district when cars converge with pedestrians or bicyclists, and its new owners a couple of summers ago promised us a reposition as part of “elevating Mercato (to) a people-oriented entertainment hub.”

Well, here’s what to know about what the honchos have tabbed as a more “walkable, experiential oasis (in) strengthening Mercato’s relevance and relationship with the community.”

What is Mercato in Naples, Florida missing? How will it be addressed?
“While Mercato does have a few small social gathering spots, it’s missing a central space that can host large-scale events and encourage guests to stay a while,” said Nick Lombardo, vice president of development at North American Properties, also known as NAP. “We’re looking forward to redefining the Piazza and creating a lively experience for our guests.”

The “reinvention” plans call for tripling the size of the 3,000-square-foot Piazza adjacent to Bravo Italian Kitchen and Narrative Coffee Roasters, and “creating a more connected, pedestrian-friendly environment” throughout the center, Lombardo said.

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