Mark H. Bickel | C. A. Bridges
Satisfaction can be “guaranteed” but in many cases, it’s not delivered.
And at airports like Southwest Florida International (RSW) in Fort Myers, the quest to make everyone happy, or satisfied, can be especially challenging because of the volume of people coming and going every day.
In 2024, RSW set an all-time high with more than 11,000,000 passengers flying in and out of the region. This year the airport is on a similar pace with four months to go, including the start of the tourist and snowbird season.
In the latest North American Airport Satisfaction Study from J. D. Power for 2025, released Sept. 17, RSW once again is rated among the top medium sized airports in the U.S. earning Top-10 status.
On a 1,000-point scale based on 30,439 completed surveys of U.S. or Canadian passengers on items such as ease of travel, level of trust, terminal facilities, staff, food, beverage and retail, and more, RSW earned more points this year but dropped in the rankings from third (675) to 7th, coming in with 683 in 2025.
A historic expansion project is underway at RSW, including the construction of a new terminal.
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