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Why agents should treat MLS remarks as marketing—and the sales contract as the final authority.

Why agents should treat MLS remarks as marketing—and the sales contract as the final authority.

Christian Ross | Ross Title – Ross Law

When preparing a listing, it’s natural for sellers and agents to add helpful details about furniture, fees, upgrades, leases, or financing arrangements. These notes are priorities for the Seller and can create interest and clarity for prospective buyers. But one lesson repeatedly proven in Florida transactions is this:

If it’s not in the contract, it doesn’t exist. MLS remarks and listing agreements are not binding. The sales contract controls.

Below are the most common items that people want to add to the Listing Agreement, but must be carried forward into the buyer’s offer to avoid problems later.

1. Furniture and Personal Property
Many sellers want to include or exclude furnishings, art, rugs, TVs, outdoor furniture, or decor. MLS makes this easy with fields, checkboxes, and public remarks. But these fields are not contractual, and the standard FAR/BAR and NABOR contracts are equally clear:
Personal property only transfers if it is specifically written into the contract or attached via an addendum.

Best practice:

  • Create a written inventory or exclusion list early—before the listing goes live.
  • Upload it to MLS as a supplemental document.
  • Instruct buyer’s agents to attach it to the initial offer.
  • Confirm at offer stage that the list is incorporated into the final signed contract.
  • This protects both sides and prevents the all-too-common “What about the TVs??” dispute.

2. Fees the Seller Wants the Buyer to Assume

Agents often include notes like:

  • “Buyer to assume remaining assessments.”
  • “Seller shall pay application or move-in fees.”
  • “Buyer responsible for HOA capital contributions.”

These warnings are helpful—but they do not change the contract’s default allocation of costs.

In NABOR and FAR/BAR, specific fees are already assigned to either buyer or seller by default. If a seller wants the buyer to assume something the contract would normally require the seller to pay, it must be negotiated and written into the offer.

Best practice:

  • Identify all fees early: HOA, condo, builder, developer, utility assessments, capital contributions, existing balances, etc.
  • Add them to a seller’s disclosure or fee summary uploaded to MLS.
  • Require that any assumptions or reallocations of fees be included directly in the contract.

3. Solar Panels, Water Treatment Systems, and Special Financing

These are the most frequently overlooked items, and often the most expensive.
A home may have:

  • A solar panel lease or solar loan with a payoff
  • A water softener contract
  • A propane tank lease
  • A security system contract
  • Pace financing or other special assessments

These arrangements usually involve monthly payments, payoff obligations, or assignment requirements—and failing to disclose them until the buyer begins due diligence creates tension and potential deal failure.

Best practice:

  • Treat these items like mortgages: they are financial obligations and should be disclosed upfront.
  • Add them to the Seller’s Disclosure under Financing/Leases.
  • Attach copies of the agreements when possible.
  • Require buyers to address assumption or payoff in their initial offer to avoid renegotiation within the inspection period.

4. Rental Agreements, Booked STR Income, or Property Management Contracts

MLS remarks often note “Tenant in place through July” or “Booked rentals convey.” But many agents forget that:

  • The contract needs a copy of the lease.
  • Rent prorations and deposits must be formally transferred, ideally on the settlement statement.
  • Management agreements often require third-party consent.

If it’s not in the contract, the buyer isn’t obligated to accept the terms—or the seller may unintentionally promise possession that they can’t legally deliver.

5. Work in Progress, Permits, Renovations, and Insurance Claims

It’s common to see MLS notes about:

  • Pending insurance claims
  • Open permits
  • Upcoming repairs
  • Improvements scheduled for completion

But MLS notes are not binding assurances. The sales contract needs specific language addressing:

Scope of work – Who pays for it – Deadlines – Contractor requirements – Permit close-out obligations – Insurance recoveries

NABOR and FAR/BAR have default rules, but listing-level promises must be translated into contractual terms.

The Simple Rule: If It Matters, Put It in Writing—Early

The most important risk isn’t what goes into the MLS. It’s what gets forgotten when the first offer arrives.

The cleanest transactions happen when:

1. The listing includes helpful information for marketing, but

2. A disclosure packet accompanies the listing, including:

  • Inventory lists
  • Fee summaries
  • Financing/lease disclosures
  • Solar/utility contracts
  • Permit/renovation updates

Buyers attach these documents to their initial offer, creating clarity and reducing the need for last-minute amendments.

This shifts the process from reactive to proactive—and protects your seller from misunderstandings while setting buyer expectations from day one.

Final Thoughts for Agents

Your MLS listing is a marketing tool.
Your listing agreement reflects expectations with your seller.

But your contract is where the legal obligations begin and end.

By moving critical items—furniture, fees, leases, financing, assessments, and work-in-progress—from the listing into actual contractual documents, you protect your clients, reduce disputes, and preserve the professionalism of the transaction.

Big homes, big money: Top-10 most expensive homes sold in October in Collier County

Big homes, big money: Top-10 most expensive homes sold in October in Collier County

Mark H. Bickel | Fort Myers News-Press & Naples Daily News

Here are details on the Top-10 most expensive homes sold in Collier County for October 2025.

(Data provided by Royal Shell Real Estate.)

1. 3300 Gin Lane, Naples

  • List price: $25,900,000
  • Sold price: $23,200,000
  • Neighborhood/Development: Port Royal
  • Size: 8,187 square feet
  • Year built: 2025
  • Days on market: 214
  • Amenities: Bayfront, Boat Dock, Private Pool/Spa
  • View: Bay, Canal

Read the full article with property photos on naplesnews.com.

Ready to explore the most exceptional properties of Southwest Florida? Contact me today to begin your journey. Contact David at David@DavidFlorida.com or 239-285-1086.

Bonita Springs property tops September’s list of Top 10 Lee County most expensive homes

Bonita Springs property tops September’s list of Top 10 Lee County most expensive homes

Mark H. Bickel | Fort Myers News-Press

Here are the Top 10 most expensive single-family homes sold in Lee County for September 2025.

Data provided by Royal Shell Real Estate.

1. 26532 Hickory Boulevard, Bonita Springs

  • List price: $15,500,000
  • Sold price: $14,300,000
  • Neighborhood/Development: Bonita Beach
  • Size: 5,303 square feet
  • Year built: 2025
  • Days on market: 18
  • Amenities: Gulf Front, Private Pool/Spa, Built-In Grill, Outdoor Fireplace/Kitchen/Shower
  • View: Bay, Gulf

Read the full list on news-press.com.

Ready to explore the most exceptional properties of Southwest Florida? Contact me today to begin your journey. Contact David at David@DavidFlorida.com or 239-285-1086.

Real estate: Port Royal house in Naples tops September list of most expensive homes sold

Real estate: Port Royal house in Naples tops September list of most expensive homes sold

Mark H. Bickel | Fort Myers News-Press & Naples Daily News

Here are the Top 10 most expensive single-family homes sold in Collier County for September 2025.

Data provided by Royal Shell Real Estate.

1. 3240 Gin Lane, Naples

  • List price: $25,950,000
  • Sold price: $24,950,000
  • Neighborhood/Development: Port Royal
  • Size: 7,551 square feet
  • Year built: 2024
  • Days on market: 191
  • Amenities: Bayfront, Private Pool/Spa, Built-In Gas Fire Pit/Grill, Deck, Outdoor Fireplace/Kitchen
  • View: Bay, Canal

Read about the other nine homes on the list here.

Ready to explore the most exceptional properties of Southwest Florida? Contact me today to begin your journey. Contact David at David@DavidFlorida.com or 239-285-1086.

 

Collier County home sellers asking less. Here’s how much Naples prices dropped in 2025

Collier County home sellers asking less. Here’s how much Naples prices dropped in 2025

USA TODAY Network

The median home in Collier County listed for $699,000 in August, down 2.5% from the previous month’s $717,000, an analysis of data from Realtor.com shows.

Compared to August 2024, the median home list price decreased 6.8% from $749,999.

The statistics in this article only pertain to houses listed for sale in Collier County, not houses that were sold. Information on your local housing market, along with other useful community data, is available at data.naplesnews.com.

Collier County’s median home was 1,777 square feet, listed at $402 per square foot. The price per square foot of homes for sale is down 6.2% from August 2024.

Read the full article on naplesnews.com.

NABOR Market Report | July 2025

NABOR Market Report | July 2025

Naples Desirability Keeping Housing Market Stable

Naples, Fla. (August 22, 2025) – Broker analysts reviewing the July 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), agreed that the desire to own property in paradise is a major factor in the Naples housing market’s continued stability. Pending sales (homes under contract) in July increased 19.9 percent to 807 pending sales from 673 pending sales in July 2024. And even with evidence that sellers are negotiating on price (94% of list price received) and adjusting list prices to stay competitive (1,296 price decreases recorded in July), home values remain stable.

NABOR-July-2025-chart

Historic Perspectives
Looking at the July Market Report, Cindy Carroll of Carroll & Carroll Appraisers & Consultants, LLC said, “If we were in the midst of a market correction, prices would be near $325,000, or where they were before the pandemic in 2019. The fact that our market was able to sustain prices over the last four years [after record-breaking demand during the pandemic drove prices up], tells me that our market is consistently doing well.”

“This is new territory,” Carroll asserted. “Twenty years ago our eyes were fixed on activity happening west of U.S. 41, but there are so many submarkets throughout Naples now. The growth and diversity within the market is helping real estate in Naples stay desirable and stable.”

Confidence Sparked
More evidence that Naples’ desirability and consumer confidence are positively influencing the Naples housing market can be witnessed in the number of homes sold resulting in the gradual decrease in inventory over the past few months. While up 11.4 percent to 5,224 properties from 4,691 properties in July 2024, overall inventory has been slowly decreasing since it peaked in March with 7,483 properties.

“The average days on market has been climbing since April, but months supply of inventory is going down,” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc.

New listings in July decreased 7.2 percent to 804 new listings from 866 in July 2024. But closed sales, which are connected to pending sales, increased 2 percent in July to 624 closed sales from 612 closed sales in July 2024. Single-family closed sales in July increased 12.7 percent to 354 closed sales from 314 closed sales. Interestingly, and a trend is emerging, pending sales in the single-family home market have been increasing each month since the beginning of the year; for July, pending sales of single-family homes rose 30.4 percent!

The NABOR® July 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

NABOR-July-2025-chart

Equity Friendly Naples
The median closed price of condominiums fell 10.1 percent in July to $422,500 from $470,000 in July 2024. But this is a far cry from the median closed price of condominiums in July 2019, which was $240,000. The same holds true for the single-family home market: July’s median closed price, which decreased 6 percent to $670,000, still provides significant equity compared to a median closed price of $409,500 in July 2019.

The July Market Report showed Naples desirability contributed to increased sales in all geographic regions tracked by NABOR®. But the standout was in closed sales of single-family homes in the Naples Beach area (34102, 34103, 34108), which increased 81.8 percent in July. Increased sales of single-family homes near the beach are reducing this geographic area’s months supply, which was 14.9 months in July 2024, but because of an increase in summer sales activity, dropped to 12.3 months supply in July 2025.

Are you seeking a home in the Bonita Springs – Naples, Florida area? Contact David at David@DavidFlorida.com or 239-285-1086.