Market Conditions | David Critzer, REALTOR®

NABOR Market Report | January 2026

Naples Area Board of REALTORS®

January Activity Shows Competitive Pricing Sparks Sales

Naples, Fla. (February 20, 2026) – Sellers in the Naples area housing market enjoyed increased buyer activity in January as pending sales increased 40.3 percent to 1,065 pending sales from 759 pending sales in January 2025. According to the January 2026 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), there were 2,053 price decreases during January and 1,906 new listings, which opened the door to buyers seeking more choices in all price points and home types. Broker analysts reviewing the report anticipated January would enjoy continued sales momentum, as seen during the second half of 2025, and point to the 9.2 months of inventory as a signal that Naples has returned to a balanced market.

The overall median closed price in January decreased 4.1 percent to $627,500 from $654,000 in January 2025. However, this was driven by the condominium market, which had a 3.4 percent decrease in median closed price, to $450,000 from $466,000 in January 2025. The single-family home market, which had about 500 fewer properties for sale than the condominium market, reported a 1.6 percent increase in median closed price, to $812,500 from $800,000 in January 2025.

Despite a surge of 907 more new listings in January compared to December, overall inventory during January decreased 10.6 percent to 6,328 properties from 7,082 properties in January 2025, which highlights a rapid pace of sales outpacing new supply.

The Time to Buy is Now

“Buyers are making purchase decisions earlier because they can’t wait and look around—the property they want might be gone,” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc. “Historically, sellers drop prices at the end of season, but we are seeing a shift as more sellers understand being competitive from the start of season is an advantage.”

The report showed 67 percent of sales during January were cash sales. In January 2025, 61 percent were cash sales.

Overall closed sales increased 0.5 percent to 564 closed sales from 561 closed sales in January 2025. Closed sales of condominiums increased 8.2 percent to 276 closed sales from 255 closed sales in January 2025. However, closed sales of single-family homes decreased 5.9 percent to 288 closed sales from 306 closed sales.

Depending on several factors including negotiations, inspections, and financing, it can take a sale under contract (pending sale) up to 90 days to close. “My advice to agents working with buyers today is to be vigilant and schedule inspections as early as possible,” said Hughes.

The NABOR® January 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

Luxury Market Shines

The median closed price of single-family homes nearest the beach continue to rise. In Central Naples (34104, 34105, 34116), the median closed price of single-family homes increased 11.4 percent in January to $715,000 from $642,000 in January 2025. And in the Naples Beach area (34102, 34103, 34108), the median closed price of single-family homes increased 5.8 percent to $2,645,000 from $2,500,000 in January 2025.

Interestingly, condominiums over $5 million sold faster than any other home type and price point this January. Days on market for this property type in January fell 30.9 percent to 105 days from 152 days in January 2025. And in the 12 months ending January 2026, closed sales of homes with 4 or more bedrooms increased 9 percent.

The median closed price of single-family homes nearest the beach continue to rise. In Central Naples (34104, 34105, 34116), the median closed price of single-family homes increased 11.4 percent in January to $715,000 from $642,000 in January 2025. And in the Naples Beach area (34102, 34103, 34108), the median closed price of single-family homes increased 5.8 percent to $2,645,000 from $2,500,000 in January 2025.

Interestingly, condominiums over $5 million sold faster than any other home type and price point this January. Days on market for this property type in January fell 30.9 percent to 105 days from 152 days in January 2025. And in the 12 months ending January 2026, closed sales of homes with 4 or more bedrooms increased 9 percent.

Are you seeking a home in the Bonita Springs – Naples, Florida area? Contact David at David@DavidFlorida.com or 239-285-1086.

NABOR Market Report | 2025 Year End

Naples Area Board of REALTORS^®

Housing Market Moved Toward Improved Stabilization in 2025

Naples, Fla. (February 17, 2026) – Housing market experts with the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), provided insight and predictions during its annual Year-End Conference at the Naples Conference Center on Monday, February 9, 2026. NABOR® members and inquiring citizens tuned in either in-person or via Zoom to better understand the Naples housing market during 2025 and to gain perspective of the market’s potential in 2026. The 2025 Year-End Conference slides and video are available on NABOR.com.

Are you seeking a home in the Bonita Springs – Naples, Florida area? Contact David at David@DavidFlorida.com or 239-285-1086.

NABOR Market Report | December 2025

Naples Area Board of REALTORS^®

December Home Sales Shows Market Confidence & Stability

Naples, Fla. (January 23, 2026) – Overall closed sales in Naples during December increased 28.8 percent to 773 closed sales from 600 closed sales in December 2024. Broker analysts reviewing the December 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), have been watching closed sales improve for seven months consistently. They believe the increase in sales is largely due to sellers being more willing to negotiate. Adjustments in prices – as a result of seller flexibility – effected a 2.5 percent decrease in the overall median closed price in 2025; and a 5 percent decrease in December to $570,000 from $600,000 in December 2024. With 8.3 months of inventory available to buyers heading into 2026, broker analysts are cautiously optimistic that closed sales will continue to increase as our transition to a more balanced market is ideal for homes sales in Naples.

Paradise Preferred

Sales in the Naples luxury home market – $1.5 million+ – continue to outpace closed sales activity in other price categories. Most remarkable, the December report showed closed sales of properties over $5 million increased 16.6 percent during 2025.

According to the report, overall pending sales increased 12.5 percent in December to 704 pending sales from 626 pending sales in December 2024.

“We had almost the exact number of pending sales in 2025 as we did in 2024 [10,178 vs. 10,090],” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc. “But if you look at the number of pendings [10,178] compared to closings [8,249] in 2025, you can see that there were still a considerable number of sales that fell through. Sellers need to be aware of this because if a buyer comes back with a request, it may be in the seller’s favor to address their request and negotiate rather than allow the deal to fall through.”

Overall inventory during December decreased 3.8 percent to 5,714 properties from 5,938 properties in December 2024. Inventory in December decreased the most in the 34116 zip code, 30.1 percent. This area also reported the highest closed sales for the month, a 155.6 percent increase.

Condo Grab

While the number of properties available under $300,000 has slowly declined in the last few years, the December Market Report showed the inventory of condominiums under $300,000 has been on the rise, leading to a 28.4 percent increase in closed sales of condominiums in this price category for December. Overall inventory in the condominium market in December increased 1.2 percent to 3,088 condominiums from 3,050 condominiums. An increase in condominium sales is anticipated in the first quarter of 2026 because condominium inventory under $300,000 increased 47.5 percent in December.

The NABOR® December 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

New Conversations

According to several broker analysts reviewing the December report, conversations in 2026 will look much different than in previous years because last year proved hurricanes are not an annual threat, insurance rates are now more competitive – Citizens Property Insurance Corporation, a not-for-profit insurer of last resort that was created by the Florida Legislature in 2002, just lowered its rates – and mortgage rates hovering around 6 percent are increasingly considered the new normal and will likely remain for the immediate future.

Are you seeking a home in the Bonita Springs – Naples, Florida area? Contact David at David@DavidFlorida.com or 239-285-1086.

Home prices are increasing in Naples, Florida. Here’s how much.

USA TODAY Network

Newly released data from Realtor.com for October shows that potential buyers and sellers in Collier County saw higher home sale prices than the previous month’s median of $570,000.

The median home sold for $580,000, an analysis of data from Realtor.com shows. That means October, the most recent month for which figures are available, was up 1.8% from September.

Compared to October 2024, the median home sales price was up 3.6% compared to $560,000.

Realtor.com sources sales data from real estate deeds, resulting in a few months’ delay in the data. The statistics don’t include homes currently listed for sale and aren’t directly comparable to listings data.

Here is a breakdown on median sale prices:

Looking only at single-family homes, the $700,000 median selling price in Collier County was down 1.4% in October from $710,000 the month prior. Since October 2024, the sales price of single-family homes was down 2.1% from a median of $715,000.One hundred twenty-seven single family homes sold for $1 million or more during the month, compared to 96 recorded transactions of at least $1 million in October 2024.

Read on naplesnews.com for Condominium and townhome prices and more

Buying or selling a home in the Naples – Bonita Springs area? Contact David at David@DavidFlorida.com or 239-285-1086.

Florida’s Cooling Housing Market: What Sellers Really Need to Know in 2025

Paradise Coast Title & Escrow | paradisecoasttitle.com

Florida real estate has enjoyed one of the fastest, most dramatic surges in the country over the past few years — and now, many of the metros that once topped the national appreciation charts are appearing on the lists for fastest cooling markets. For sellers, this shift can feel like whiplash. You spent years hearing about bidding wars, record sale prices, and buyers lining up the moment a home was listed. Now headlines are warning that values are leveling off, buyer demand is softening, and days on market are increasing.

But a cooling market doesn’t mean a collapsing one. Not in Florida — and especially not in Southwest Florida, where long-term demand remains extraordinarily strong. What we are seeing is a market that is finally exhaling. After years of runaway velocity, the pace is normalizing, and that creates a very different landscape for sellers.

The question isn’t whether sellers can succeed. They absolutely can. The question is how sellers should approach the market to protect their equity and appeal to today’s more cautious buyers.

Why Is Florida Leading the Nation in Cooling Markets? Find out here.

Collier County home sellers asking less. Here’s how much Naples prices dropped in 2025

USA TODAY Network

The median home in Collier County listed for $699,000 in August, down 2.5% from the previous month’s $717,000, an analysis of data from Realtor.com shows.

Compared to August 2024, the median home list price decreased 6.8% from $749,999.

The statistics in this article only pertain to houses listed for sale in Collier County, not houses that were sold. Information on your local housing market, along with other useful community data, is available at data.naplesnews.com.

Collier County’s median home was 1,777 square feet, listed at $402 per square foot. The price per square foot of homes for sale is down 6.2% from August 2024.

Read the full article on naplesnews.com.