Summer Buyers Enjoying More Options and Lower Prices

Naples, Fla. (July 25, 2025) – Even with predicted decreases in home inventory during the summer, buyers searching homes in Naples will enjoy more options this summer than any summer in the last 10 years. According to the June 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), inventory increased 18.2 percent to 5,885 homes from 4,978 homes in June 2024. Along with a healthy pool of options, a moderate softening of home prices sparked a 1.5 percent increase in both pending and closed sales during June. Broker analysts reviewing the report said the 1,282 sellers who removed their homes from the market during June will miss out on what may become a very good summer for sales in Naples.

A Sunny Start to Summer
According to the report, the average sales price in Naples increased 12.4 percent to $1,200,472 from $1,085,605 in June 2024. Those who understand our unique market will not be surprised to learn the report showed closed sales of properties over $5 million increased 13.6 percent over the last 12 months.

Exit Stage Left
“There is a perception that inventory is climbing,” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc. “But the reality is exactly the opposite. Inventory decreased 21 percent in the second quarter of 2025. The decline in inventory was due to successful closings as well as some sellers removing their listing from the MLS during the summer with the hope they will get their target price later in the year when they relist their property.”

Unlike traditional housing markets in the U.S., many homeowners in Naples are not pressed to sell due to changing life circumstances. And a majority do not have a mortgage either. If they did carry a mortgage or have a deep need to sell, local brokers say they might be more open to negotiations.

The NABOR® June 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:

Uniquely Naples
“In December of 2021 there were 1,042 homes on the market,” said Cindy Carroll of Carroll & Carroll Appraisers & Consultants, LLC. “We have more today, but not an oversupply.”

As expected, prices adjust according to the laws of supply and demand. In June, the months supply of inventory was 9.2 months. Carroll said, “I consider a balanced market in Naples to be a 12-month supply. When this figure gets to 1.5 years, then we might have an oversupply. But this simple formula can’t be applied all across Naples because our market is so unique.”

Economic Uncertainty Affected Housing Market in May

Naples, Fla. (June 20, 2025) – Motivated sellers in Naples who took advantage of getting ahead of the market with prices that pleased buyers found success during May as overall pending sales (homes under contract) increased 10.9 percent to 951 pending sales from 919 pending sales in May 2024. According to the May 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), 2,023 properties on the market in May reported a list price decrease, 31 percent of the overall inventory. The number of homes for sale increased 23.9 percent to 6,524 properties from 5,265 properties in May 2024. But economic uncertainty is creating challenges for today’s buyer and seller, even in paradise.

Economic Discomforts

Broker analysts reviewing the May Market Report said the Naples housing market is experiencing mixed consumer confidence from uncertainty caused by tariffs and rising military tensions in the Middle East. International buyers, especially Canadians, are finding the new American temperament toward immigration is creating discord and decreased interest in making a second home investment in Naples.

Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc., added, “We saw the tariff situation impact the stock market in April, and we lost a lot of deals that month because of it. People are notably nervous today. With another war possible and the tariff situation at hand, it’s giving buyers more reason to sit on the fence, and the fence is getting heavy.”

Closed sales in May decreased 16.5 percent to 779 closed sales from 933 closed sales in May 2024, but the Naples market is still doing better than other areas in Florida according to Dr. Shelton Weeks, Lucas Professor of Real Estate and Director of the Lucas Institute for Real Estate Development & Finance at Florida Gulf Coast University.

“Collier has the lowest stock available in the region, just 3.5 percent of total homes. Compared to the rest of the state, values are holding in Naples much better. Historically, if the country does good, Naples does better.

Large markets like Miami and Tampa enjoy greater local economic diversity, but Naples depends on wealth generated elsewhere. The tariff situation is concerning because we were told it is a pathway to economic growth and prosperity although nothing in economics supports this theory. As time passes, we can only watch as to whether this tactic will get other countries back to the bargaining table. Currently, all eyes are fixed on the stock market and waiting for evidence that this is working. When the uncertainty dissipates the question becomes, will people feel confident enough to pull the trigger on a home purchase? In the short-term, it’s hard to be optimistic.

However, the value of the dollar has been declining relative to the Euro since the first of the year and is now at about the same level it was back in November 2021. If the current relative value holds, this should help to bring European investors back to our market.”

“Things that change a market are things you don’t see coming,” remarked Hughes, “What is certain is that markets rarely stay the same.”

Motivating Drivers

New listings in May decreased 22.9 percent to 952 new listings from 1,235 new listings in May 2024, and buyer hesitancy kept sales tepid.

The overall median closed price in May decreased 9.1 percent to $590,000 from $649,000 in May 2024. Of all areas and home types reported, single-family home prices in South Naples (34112, 34113) reported the largest decrease, 23.1 percent, to $772,500 from $940,000 in May 2024. But the luxury market is still strong; single family home prices in the Naples Beach area (34102, 34103, 34108) during May increased 18.6 percent to $2,712,500 from $2,287,500 in May 2024. Though brokers are concerned oversaturation of spec homes in this area, resulting in 17.9 months of inventory, may loosen prices this year.

The NABOR® May 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025: