Summer Buyers Enjoying More Options and Lower Prices
Naples, Fla. (July 25, 2025) – Even with predicted decreases in home inventory during the summer, buyers searching homes in Naples will enjoy more options this summer than any summer in the last 10 years. According to the June 2025 Market Report by the Naples Area Board of REALTORS® (NABOR®), which tracks home listings and sales within Collier County (excluding Marco Island), inventory increased 18.2 percent to 5,885 homes from 4,978 homes in June 2024. Along with a healthy pool of options, a moderate softening of home prices sparked a 1.5 percent increase in both pending and closed sales during June. Broker analysts reviewing the report said the 1,282 sellers who removed their homes from the market during June will miss out on what may become a very good summer for sales in Naples.
A Sunny Start to Summer
According to the report, the average sales price in Naples increased 12.4 percent to $1,200,472 from $1,085,605 in June 2024. Those who understand our unique market will not be surprised to learn the report showed closed sales of properties over $5 million increased 13.6 percent over the last 12 months.
Exit Stage Left
“There is a perception that inventory is climbing,” said Mike Hughes, Vice President and General Manager for Downing-Frye Realty, Inc. “But the reality is exactly the opposite. Inventory decreased 21 percent in the second quarter of 2025. The decline in inventory was due to successful closings as well as some sellers removing their listing from the MLS during the summer with the hope they will get their target price later in the year when they relist their property.”
Unlike traditional housing markets in the U.S., many homeowners in Naples are not pressed to sell due to changing life circumstances. And a majority do not have a mortgage either. If they did carry a mortgage or have a deep need to sell, local brokers say they might be more open to negotiations.
The NABOR® June 2025 Market Report provides comparisons of single-family home and condominium sales (via the Southwest Florida MLS), price ranges, and geographic segmentation and includes an overall market summary. NABOR® sales statistics are presented in chart format, including these overall (single-family and condominium) findings for 2025:
Uniquely Naples
“In December of 2021 there were 1,042 homes on the market,” said Cindy Carroll of Carroll & Carroll Appraisers & Consultants, LLC. “We have more today, but not an oversupply.”
As expected, prices adjust according to the laws of supply and demand. In June, the months supply of inventory was 9.2 months. Carroll said, “I consider a balanced market in Naples to be a 12-month supply. When this figure gets to 1.5 years, then we might have an oversupply. But this simple formula can’t be applied all across Naples because our market is so unique.”
